Urban Adams is an investment advisor serving clients across the country with a focus on Arizona and Southern California. A 20-year industry veteran, Urban has also been active in his community with a variety of volunteer activities, including Big Brothers Big Sisters, Junior Achievement, Irvine Girls Softball, and Woodbridge High School Athletic Boosters. Professionally, Urban has been an active volunteer with the Orange County Chapter of the Financial Planning Association and the Phoenix Chapter of the American Association of Individual Investors.

Urban sees his participation with ELF as an extension of his prior volunteer activities in support of children and young adults, and an opportunity to further awareness of mental health issues. In his spare time, you can find Urban playing or coaching softball or seeing his favorite musical artists perform live. Urban and his wife, Lia, have three adult daughters: Sofia, Isabella, and Liliana.